Founded in 1969, PLB International is a family owned Canadian company specialized in the manufacturing of dry food for cats and dogs.

This fast-growing company develops, manufactures and sells various brands of products known for their excellent quality, and distributes them in over 30 countries worldwide.

The manufacturing processes are subject to the industry’s most severe regulations. Our laboratory, true core of our business, analyzes every stage of the manufacturing process and controls the quality level of both raw materials and finished products. Our formulations are constantly evaluated and compared with the best brands on the market and their selling price is always competitive.

To learn more about PLB International, visit www.plbint.com.

Boucherville, February 24, 2011 - It is with great pride that PLB International donated, Monday morning, a total of $6,080 to the Children's Wish Foundation, as part of its latest fundraising activity.

From November to December 2010, the manufacturer of dry dog and cat foods has donate $1 for the purchase of every specially marked bag of 1st Choice dog food, in order to support the cause. Through other similar fundraising campaigns, PLB International has raised, since 2008, more than $24,000 for the organization. "The children’s happiness is among our highest priorities. Ours and those of our customers" said Jocelyn Brasseur, President of the company.

These campaigns have given PLB International the opportunity to actively contribute to the foundation’s mission by helping youngsters realize their most precious dreams. "Getting involved in the community is our way of thanking all who have supported us over the years and that have allowed our company to prosper! " says Mr. Brasseur.

About PLB International
Founded in 1969, PLB International is a family owned and operated company that is specialized in the manufacturing of dry food for dogs and cats. Located in Boucherville, PLB International has over 125 employees working tirelessly to constantly improve the quality and variety of foods for pets. Under the 1st Choice Pronature Holistic and Pronature brand names, PLB International distributes its products in over 30 countries worldwide.

A word about the Children's Wish Foundation
Since 1984, the Children's Wish Foundation of Canada is dedicated to fulfilling wishes for children diagnosed with a high-risk, life-threatening illness. Its goal is to never refuse an eligible child. Because it must meet increasing demands, the generosity of public and private partners is essential. The Children's Wish Foundation gives hope to children who are struggling to overcome serious diseases, making them live their dreams. Since the Foundation’s beginning, more than 13,000 dreams were made across Canada, including over 4,500 in Quebec!

-30-

Shawn Filadelfi
Communications &  Promotions Coordinator
PLB International Inc.
Email: sfiladelfi@plbint.com
1 (866) 752-7378